Full campaign of new inscriptions and registrations of the Miguel Hernández University of Elche. As art director, within a creative duo, I developed the full set of graphic material. This campaign includes: Press advertising, outdoor advertising, bus marquees and bus customization, banners for online advertising, etc..
Inspired by Pop Art and the trendy 80’s Memphis Style. The images represent the wide variety of personalities of university students. We tried to empathize with the way of thinking of this group of young people called «millennials». They seem autonomous and independent, with an informal and courageous character. The use of bright colors and gradients transports them to a bright future where their dreams can be fulfilled no matter how complicated it may seem at this stage of their formation.
