One of the most beautiful projects I have participated in. The Pusol Project, and more specifically the Pusol Museum and School, is one of the most amazing places in my hometown. As an ethnographic museum, it gathers an incalculable amount of valuable pieces and objects that represent the history, culture and traditions of the city of Elche. Surrounded by the fields of Elche, it is a unique experience for visitors who want to feel firsthand how our ancestors lived and built their futures. In recent years it has being included in the list of Intangible Cultural Heritage and the Register of Good Safeguarding Practices by UNESCO.


Maybe because I was in the right place and time or maybe due to the enthusiasm this kind of cultural projects awakens in me…I felt fortunate taking charge of the development of the new corporate identity of the Pusol Project and its extensions (Foundation, Project itself, Ethnographic Museum and School) as new brand. Once received the new official logo (made by my admired colleague Javier Baeza), all its stationery applications were developed as well as the following official museum guides.


A complete guide to the Pusol Museum. In it, we can visit each room through an isometric infographic map of the place. This brochure is a collection of images of the memory of the ilicitanians. Different periods are covered in the visit, the people and their jobs, their traditions and way of living. The book design accompanies this collection by reviewing the olddy children’s reading books. Finished with a sober and modern air but formal, as the patrimonial character of the project.

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